Friday, March 26, 2004

Is Blogging just the tip of the iceberg?

I’ve often worried that blogging is just a fad that will eventually go out of fashion. If Blogger were to shut down in a year or so I would lose all of my archived blog entries (not that that would be a great loss) and the Internet would become a lot less interesting.

But there are apparently some folks out there who see the trend going the otherway. Jason Calacanis at Weblogs Inc. thinks blogging will catch on the same way e-mail did and soon everyone will have one.

“It’s becoming clear to me that blogs are not simply journals or editorial. They are, in fact, the new email address. They will be the most important piece of data on anyone’s business card. Want to email me and don’t know my email address? Visit my blog — which you will find by Googling me — and fill in my contact form. Try finding someone’s email address using Google — good luck.
Everyone will have a blog in ten years or less and I mean everyone. The way everyone has an email address today and so few people had email in 1994, the same will happen to your blog address. Why? Blogs are simple, as flexible as the Internet itself and they are rich. You can’t fit the same depth of information on a vcard.
Now, I’m sure some people said this about homepages back in 1994. However, back then people were not as tech savvy as they are now, and certainly only a fraction of them were online. In the past ten years online publishing technology has become easier, more powerful and more ambitious. Like many things, the second or third time is a charm.
Blogs are hyped, but the truth is they will ultimately surpass and transcend the current hype — the same way the Internet did.
As much as it may seem they are overexposed, blogs are underrated.”

So are we bloggers on the cutting edge of something big? Or are we part of a fad that will soon be overtaken by the next big thing - whatever that may be?

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